Hey, I'm Salman.

I trained as an engineer at Imperial College London and spent my first years in aviation and manufacturing, where a system that is nearly right is still wrong. Then I moved into startups. I was Chief Product Officer at EV Lab inside Chalhoub Group, Managing Partner at EVERA, and today I'm Co-Founder and CEO of FUSE, where we electrify fleets at industrial scale. Somewhere in the middle of all that, friends started asking me how to actually start their thing, and I found I could set the whole company up around them in an afternoon. That is the part I enjoy most, so now I do it on purpose.

Away from work I'm usually cooking something that takes far longer than it should, taking cars apart, or arguing about coffee with people who care as much as I do. I read more history than business books. I like long drives out of the city, the quiet hour early in the morning, and being around people who are building something. Dubai has been home for years now, and most of my favourite conversations still happen over a table with too much food on it.