Custom systems
Thesoftwareyourbusinessactuallyrunson.
Custom ERP built around how you already work. Projects, inventory, invoicing, CRM and WhatsApp in one system, with AI where it earns its place.
What it replaces
The workarounds you've stopped noticing.
Spreadsheets
Ten files, three versions of the truth, one person who knows where everything is.
WhatsApp orders
Orders buried in chat threads that nobody can search or count later.
Disconnected accounts
Sales in one tool, accounting in another, and a month of catching up in between.
Manual invoices
Someone typing supplier invoices into a system by hand, line by line.
What it does
One system, the whole business.
Projects and tasks
Every job, owner and deadline in one place.
Inventory and assets
Stock, equipment and what it is worth today.
Customers and vendors
One record per company, with all its history.
Accounting
Books that stay current, with invoices read automatically.
Manufacturing
Bills of materials, work orders and shop floor progress.
Leads CRM with WhatsApp
Enquiries and chats logged against the right deal.
Reporting
The numbers you actually check, ready when you open it.
Roles and permissions
People see their work and nothing else.
Proof
Real systems, running real businesses.
Retail kiosk
AI showroom kiosk
A tablet kiosk for a shop. A customer asks about a product and the AI answers in context. Here it runs in a classic-car restomod showroom.
Garage ERP
EV conversion ERP
Projects, workshop, inventory, manufacturing and accounts in one system. This one runs a garage that converts classic cars to electric.
Quiz platform
Quiz platform
The AI writes the questions, players join from their phones, and a host dashboard runs the night. A whole quizzing business on one app.
How it works
Three steps, no surprises.
01
Paid discovery and specification
I sit with your team, map how the work really flows, and write the spec we build against.
02
Core build
The modules you need, built and tested against real data from your business.
03
Deployment and support
We go live, train your people, and I stay on hand while it settles in.
Pricing is based on hours and scope. Most builds land between AED 150,000 and 350,000. Discovery and specification is a separate paid engagement, credited against the build.
Let's talk
Tell me how your business runs today.
Send me a note about the work you do and the tools you're stuck with. I'll tell you honestly whether a custom system is worth it for you.